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This article stresses the need to develop and implement structured marketing plans of casino development in the USA. It discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan is presented.
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Industry Trends: Tips Tidbits - Digital Scholarship @UNLV Developing the Casino Marketing Plan Andrew M. Klebanow Abstract This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end. Article Critique_ Developing the Casino Marketing Plan Article Critique_ Developing the Casino Marketing Plan -... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. This preview has intentionally blurred sections. Sign up to view the full version. This preview has intentionally blurred sections. Sign up to view the full version. This is the end of the preview. Sign up to access the rest of the document.
10 Tips to Get You Through Casino Marketing Planning ... It doesn’t have to be an exercise in pain. Developing the marketing plan should be treated as a process of comprehensive annual review and analysis. The goal of creating your marketing plan should be to establish an aggressive yet realistic guideline to making as much money as you possibly can in 2017. Industry Trends: Tips Tidbits - Digital Scholarship @UNLV Developing the Casino Marketing Plan Andrew M. Klebanow Abstract This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end. Article Critique_ Developing the Casino Marketing Plan ...